The music industry has learned to harness the power of social media, understanding that people changed the way they listen to music, share music as well as discover music. Numerous sites dedicated to sharing media such as songs and music videos contribute to sudden and extended popularity, also inspiring others to produce spoofs or reworked versions.
Case in point: Lady Gaga, also known as ‘The Queen of Social Media’, effectively and successfully connects to her fans through various platforms – Twitter,Facebook, YouTube, but most especially her social networkLittleMonsters.com. And let’s not forget Justin Bieber, who still holds the title for themost viewed YouTube video to-date (‘Baby ft. Ludacris’ has an astonishing 788+ million views). Justin Bieberowes much of his fame to social media – and he sure knows how to work it. He created buzz in a seemingly innocent way when a rumor spread that the music video ‘Baby’ is to be deleted fromYouTube because it has 1.5 million dislikes, and of course, millions of tweetspoured in to protest. The power of Justin Bieber’stweet is undeniable as Carly Rae Jepsen’s ‘Call Me Maybe’ became a hit, currently with more than 10 million shares. Few years back, the charts were dominated by major-label artists – Jennifer Lopez, Katy Perry, Maroon 5 and others. Now thanks to social media, up-and-coming artists are given a chance to step into the limelight.
Social media can provide an instantly actionable marketing platform, but it can be difficult to make your band stand out from all of the others. On the other hand, using social media in an effective manner can help you achieve the attention that you need. Here’s some introductory tips if you or your band is new to using social media for marketing or if you want to have a checklist as to what you might be doing wrong or right.
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